Weh Yeoh of whydev.org argues that everything that we do in development is about selling a message. But how do we convince people when a message goes against the grain of what they already believe?[...]
Posts Tagged ‘New Scientist’
February 7th, 2012 - 4:01 pm § in Guest Bloggers
Don’t change the message. Change the messenger.
Tags: aid conditionality, aid effectiveness, aid workers, Bill Gates, Brendan Rigby, China, communications, David Cameron, Development Crossroads, donors, foreign aid, foreign assistance, Glee, HIV, HPV vaccine, influence, international aid, international development, Jet Li, New Scientist, NGO communications, NGOs, peer coaching, philanthropy, Shana Montesol Johnson, social enterprise, Weh Yeoh, whydev.org, Zimbabwe 7 Comments
