Don’t change the message. Change the messenger.
Weh Yeoh of whydev.org argues that everything that we do in development is about selling a message. But how do we convince people when a message goes against the grain of what they already believe?
Weh Yeoh of whydev.org argues that everything that we do in development is about selling a message. But how do we convince people when a message goes against the grain of what they already believe?
What would the marketing gurus tell local organizations about improving their image to stimulate demand for their services among international donors? What would you?